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Chargement... The Marketing Codepar Stephen Brown
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Is this a brilliant pastiche or just astonishingly bad? It's either the work of a satirical genius, or one of the worst books ever written. Makes Dan Brown read like Anthony Trollope. Like listening to starter week at a creative writing course for TEFL students. As for insights into Marketing - well, no wonder the discipline enjoys a 'mixed' reputation if this is a representative voice. Woeful. aucune critique | ajouter une critique
Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)823.92Literature English English fiction Modern Period 2000-Classification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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