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Chargement... Well-Designed: How to Use Empathy to Create Products People Lovepar Jon Kolko
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Since the early 00s, the emphasis within interaction design on consumer products and discretionary use has grown considerably. In this book, Kolko addresses that design space through the lens of product management, and advocates a design-led process to focus on customer needs and feelings from ideation all through to shipping. The introduction, called "From design thinking to design doing", is one of the best and most accessible motivations for interaction design that I have seen in a long time, and the book moves on to introducing steps and techniques for design-led product development combined with interviews with professionals. Overall, the book has practical appeal and credibility; even though it is nominally aimed at product managers, I can definitely see a use for it in teaching interaction design students what to aim for in their professional role after graduation. aucune critique | ajouter une critique
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"-- Aucune description trouvée dans une bibliothèque |
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It sets out a design process, its goals, and a fairly detailed look at some of the techniques within the process to support those goals. Through a hypothetical case study, we follow the process from beginning to end. There's not a deep discussion of theory behind the process within the book.
As well as the process itself, there are good tactical suggestions for employing the process, and great interviews with seasoned product managers who provide context and clarity around product management as a discipline. ( )