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Chargement... Screw Business as Usualpar Richard Branson
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. "... I want to challenge all of us to start a new movement - 'finding each other'. I can guarantee that once we all start to look not only inward, but outward at the things that are not acceptable in the world, we will find ourselves (and much more) in the good that we do for each other." This is a business book with a difference, a call to arms, challenging businesses to see how they can use their power for social and environmental good whilst still prospering as businesses. While it's aimed more at entrepreneurs the message I take for the rest of us is to make sure we choose to use those businesses that follow this approach. Branson is passionate and you'd have to be made of stone not to be moved by his arguments. Inspiring! aucune critique | ajouter une critique
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet As he writes: 'It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it. 'It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences. 'It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening. 'People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine. 'But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.' Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.408Technology Management and auxiliary services Management Executive Social responsability of executive managementClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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When I was in my second year of University, I did a module on global warming. It was the last lecture on a Thursday afternoon and I’d cycle home feeling depressed. The lecturer was a cheerful bouncy young man who was keen to be there. He was easy to listen to and I looked forward to sitting in the lectures genuinely being interested in what I was hearing. The content however was enough to knock me into a down beat mood for the entire evening.
To make me cry, you talk about the planet. There’s a point where the information about how doomed we are, and more importantly how doomed the people who live in already difficult conditions are, seems so overwhelming that crying seems the only option.
This book gave a glimmer of hope.
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