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Chargement... McDonald's: Behind The Arches (1986)par John F. Love
   Aucun Actuellement, il n'y a pas de discussions au sujet de ce livre.   toddsattersten | May 8, 2009 | 
 Kroc, like the best entrepreneurs this country has produced, was a believer. Love refers frequently to Kroc's "missionary zeal," and that is probably an apt description of Kroc's drive to motivate employees, bankers and consumers to believe in the 15-cent hamburger (that price stuck for nearly two decades). Like most successful entrepreneurs, Kroc also rode a social wave. In this case, it was a wave away from the dinner table and into drive-ins and later fast-food restaurants.  Mr. Love, a former senior editor of Business Week, is not so successful in putting McDonald's in the context of wide business and economic trends. What does the success of McDonald's say about the service sector's dominance of our economy? What social and economic changes made this possible? Other key questions are begged - in particular the crucial one of nutrition. Here Mr. Love again repeats the corporate line, listing all the good things in the products without mentioning the fat - 15 to 20 percent of its beef alone - and additives.
McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)338.7616479573Social sciences Economics Production Business Enterprises By Industry Service TechnologicalClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (3.86)
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