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7L: The Seven Levels of Communication: Go From Relationships to Referrals

par Michael J. Maher

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Business. Nonfiction. Sales & Marketing. HTML:Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.… (plus d'informations)
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I listened to the audiobook version. This is the first time in a long time that I have listened to a book almost straight through. I am a real estate agent looking for ways to boost my business, which has lead me down the path of reading numerous sales books. This book was refreshing and exactly what I needed. I was already implementing a few of the methods discussed, but enjoyed the simplicity of the story and learned much more than I expected. This is a great book for anyone in the sales world looking to build a business based on trust and reliability. I will be reading this again for sure, hope this review helps! ( )
  MichaelDuncan428 | Feb 18, 2022 |
As far as business books go, this is a good one.

My notes from when I finished the book are, in total, these: "Rick and Michelle. Jay Michaels, the guru. Dial Don. The Coach." Rick's the protagonist, Michelle's his love-interest and butt kicker. Jay Michaels, the guru, knows everything about everything and always has the right answer, delivered, of course, in a series of false-humble "aw shucks, I'm just like you" homilies. But in truth, Jay is not like Michael or the other characters; Jay is a guru. Dial Don is Rick's rival -- the superstar salesman who, deep down, has a wounded ballerina's heart. Yes, Dial Don the Sales Phenom really wants to dance ballet. But he's 6' 3" 250 pounds. Impossible, right? No. Not with the coach's help; rather, The Coach. Who, pray, is The Coach? A curmudgeonly whip-cracker with a soft heart who works for Jay Michaels. But you won't see in The Coach's eyes tears of righteous joy, which tears are evidence of The Coach's good heart, till you've passed his tests.

So how does it turn out? Does Don don the tutu? Does Rick win the girl. Let me just say this: Rick's win at the end comes when he bests Dial Don in total monthly sales. But Don wasn't at his best that month; he'd spent too much time at ballet camp. See how I did that? Revealed but didn't reveal? Read the g.d. book. You'll communicate better because of it. And Michelle -- she crushes it at the end. ( )
  evamat72 | Mar 31, 2016 |
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Business. Nonfiction. Sales & Marketing. HTML:Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

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