I read this book as background reading for a research project that I'm doing on how people discern their vocational calling and how they develop an identity as a called professional. For my research, we are focused specifically on callings that allow people to express their true selves, pursue a unique purpose, use their unique strengths, and meet an important societal need. Novak's book takes a slightly broader perspective on business as a calling. Although he starts by discussing what is meant by a calling, he goes on to argue that business and capitalism in general are morally serious callings. He acknowledges that business is often carried out unethically, but he also argues that business is intertwined with three cardinal virtues - creativity, community, and practical realism. He also emphasizes that business has both internal and external responsibilities that underlie the potential for business to make the world a better place. I was hoping for a bit more focus in this book, but once I accepted it as a broad meditation on business as a calling, I enjoyed the societal perspective and thoughtful insights. ( )