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Chargement... Futuretainment: Yesterday the World Changed, Now It's Your Turn (édition 2009)par Mike Walsh
Information sur l'oeuvreFuturetainment: Yesterday the World Changed, Now It's Your Turn par Mike Walsh
   Aucun Actuellement, il n'y a pas de discussions au sujet de ce livre.  Parthurbook | Nov 7, 2019 |  aucune critique | ajouter une critique
Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an 'insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)658Technology Management and auxiliary services ManagementClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (4)
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Walsh read the runes with exceptional clarity - although my memory of the past decade is very selective. Hence I don't know how much wasalready there and then, and how much was yet to come.
Nevertheless, it's a good read, and I enjoyed the visuals. Recommended for anyone still wondering what's going on digitally. (