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Chargement... Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowdpar David McNally
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NEW EDITION, REVISED AND UPDATEDIn this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.McNally and Speak take you through the process of identifying the key component Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)158.1Philosophy and Psychology Psychology Applied Psychology Personal improvement and analysisClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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Thankfully, I took the time to read this book, and I got it. The exercises spread throughout the book, as well as the case studies presented for each exercise, helped me understand just what I was trying to accomplish. As for my own personal traits, through previous personal development exercises, I was able to finally see where my strengths lie and what make me special and unique. In fact, I finished the book with a fairly decent completed personal brand. It still needs some fine-tuning, but overall, when I started with nothing, I’m pretty satisfied with the results.
Overall, developing a personal brand is an intensely personal exercise. Even though the book was instrumental in helping me write one, I’m not certain I would have been half as successful at it had I not been spending the previous twelve months doing other personal development exercises. To me, this book was the culmination of all those exercises, where I was finally able to combine everything I learned into one document or one exercise. In the end, the personal brand helped me focus on the message I want to present to the world about who I am and how I can help them. It’s a level of self-awareness I’ve never had before. To say that this self-awareness is empowering is definitely an understatement.
If you are into personal development and self-help books, I would definitely recommend taking a look at Be Your Own Brand. It’s geared towards employees and the workplace, but as the authors mention, the relationships affected by your personal brand are not just in the workplace but are spread throughout every aspect of your life. Knowledge is power, and knowing as much as you can about who you are, what excites you, what is of vital importance to you, and so forth can only help you improve those relationships.