A comprehensive look at fundraising strategy and evaluation that will benefit both the newcomer And The experienced development director, this book is the key to making your fund-raising efforts more successful. Learn about the ten questions that board members and administrators at every nonprofit need to answer; discover Mal Warwick's Five Fundamental Fund Raising Strategies, and how to use them; master the ten benchmarks for success, a unique approach to evaluating fund-raising effectiveness; and acquire hands-on tools to assess the key players in your development efforts. Ready-to-use forms, checklists, and guidelines are also available on diskette for easy customization to your nonprofit organization's needs.