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Chargement... Winning at New Productspar Robert G. Cooper
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Product innovation management should be one of the most exciting topics (it's all about doing cool new things!), but most books on the subject are either totally dessicated and devoid of emotion, or dripping with unsubstantiated hype and consultant double-speak. Not this book thankfully (except the humour part perhaps). Well researched, straight-forward, practical and above all, respectful of the role of customers in the process. If you have a professional role in product innovation or product development, this is a good refresher. aucune critique | ajouter une critique
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully."-Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.575Technology Management and auxiliary services Management Of Production Research And Development Product DevelopmentClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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Not this book thankfully (except the humour part perhaps). Well researched, straight-forward, practical and above all, respectful of the role of customers in the process. If you have a professional role in product innovation or product development, this is a good refresher. ( )