I read this right on the heels of finishing George Lois' Damn Good Advice so I'm not sure what I was expecting. Possibly something more than another book on creativity and design that's men talking to men about men. Or even something more than people who have everything to gain --in direct opposition to everything to lose-- from risk telling you to take huge risks in their life and careers for the sake of design and creativity. I hunger for something more, something I did not find in these pages. ( )

Great book! Great to gift your friends. ( )

Stimulating, and easy to read. ( )

It took me about an hour of slow reading to devour the book. It'll probably take me some time to master the principles.

In that sense, it is like Tao Te Ching.

So here is a review in accord with the spirit of the book:

Instead of spending your time reading books from Malcolm Gladwell, read what Paul Arden has to say about life, business, success and failure. ( )