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Chargement... Marketing plans that work : targeting growth and profitabilitypar Warren Keegan
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-- Practical, step-by-step guide to marketing planning-- Integrates useful parts of the marketing audit-- Dynamic writing team of US professional and respected European marketing authority-- Linked to EXMAR, a marketing plan software applicationFor marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a degree this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: Pas d'évaluation.Est-ce vous ?Devenez un(e) auteur LibraryThing. |