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Chargement... How to Drive Your Competition Crazy: Creating Disruption for Fun and Profitpar Guy Kawasaki
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A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive. Aucune description trouvée dans une bibliothèque |
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In the time-honoured tradition of the maxim ""It's not how you play the game, but whether you win or lose,"" best-selling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide for Davids to beat Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy is an invaluable source book of irreverent and sometimes extreme strategems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand.
Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense.
Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company afford to be without."