On the face of it, taking photographs has never been easier: it seems that, as cameras become increasingly automated, all the photographer has to do is find a subject and press the shutter. However, this is often where the creative photographer's problems start: until you understand the limitations, as well as the potential, of your equipment and film stock, you will never have true control over your image making. This book aims to give creative control back to the photographer. Divided into three main sections - Factors Influencing Exposure, Exposure Assessment and Creative Exposure Techniques - it takes you from simple theory through metering systems to adjusting exposure, both in the camera and at the processing stage. A refreshingly jargon-free guide for anyone who has ever wrestled with the intricacies of Ansel Adams' famed Zone System or simply wondered how to take a meter reading, Creative Exposure Control will help you make sense of the theory and get the shot you want every time.