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A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.… (plus d'informations)
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To James F. Short, Jr., who continues to honor us with his presence and perspective
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Informations provenant du Partage des connaissances anglais.Modifiez pour passer à votre langue.
Chapter 1 -- Turbulent Times for Survey Methodology -- For more than 75 years, sample surveys have remained a remarkably useful and efficient tool for learning about people's opinions and behaviors. The characteristics of millions of people can be estimated with confidence, then as well as now, by collecting information from only a few hundred or thousand respondents selected randomly from carefully defined populations. To estimate within 5 percentage points the preferences of 100 million U.S. voters, one needs only to survey 400 randomly selected voters. Or, if one wants greater precision, for example 3 percentage points, about 1,150 voters need to be surveyed, as is commonly done for predicting the outcomes of national elections.
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It would be presumptious, and probably inaccurate, for us to predict the survey methods that will be effective in coming decades other than to say they are likely to be different than those now in use. We also expect that part of the power of the survey method will rest with how well surveyors learn to reduce errors from coverage, sampling, measurement, and nonresponse. Yet there seems little doubt that the turbulence will continue as possibilities change in the coming era of complex and intense surveying.
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A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
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