Corey Sandler is passionate about paying less. He has brought his message to consumers via the Today Show, CNN, NPR's Fresh Air, and through his popular Econoguide travel books. He is convinced that there are only two kinds of consumers: those who buy and those who are sold. He has made it his mission to turn everyone into buyers. Buyers are the kind of consumers who understand that when negotiating a purchase, they too, have power. And they can keep that power on their own side of the table.Many people who would not dream of paying retail prices for their clothing, appliances, or electronics are completely unaware that they can bargain for healthcare, airline tickets, or a houseful of furniture. It's not about being a cheapskate or a penny-pincher. It's a way of reeducating oneself for the marketplace.Sandler believes that through smart buying, anyone can improve his/her entire lifestyle. Income does not matter. Whether a consumer has $20,000 or $200,000 at her disposal, she can still find many, many smart ways to get more bang for the buck. The key to being a savvy shopper is knowing that every purchase is a negotiation. With