Gutfeeling -- instinct and intuition -- is as important as reason, logic, analysis, and connections. Recognizing and nurturing Gutfeeling is the process of accessing the subconscious and making it consciousness -- becoming rather than being. Bender believes that Gutfeeling rarely leads anyone astray. In business and in life, people act on hunches every day. After considering the options, there is that moment when it pays to stop, look, and listen to your feelings and emotions. What do they tell you to do? Women are often better at doing this than men, Bender explains, because they pay attention to their emotions and intuitions and include them in the overall decision-making process. But men have emotions too and need only to utilize them. It's said we buy on emotion but justify with logic. Gutfeeling -- instinct, intuition, emotions, feelings, spirituality -- when allowed to play its proper role, can lead us to richer, fuller, more successful lives.