How do books considered "classics" get to be known that way? in this book, Philip Gerard analyzes books that made a difference--fiction and non-fiction, classic and contemporary--distilling out the elusive ingredients that make a work memorable, one that changes our minds and our lives. Beginning with the importance of choosing powerful subjects and themes, Gerard encourages writers to explore what is closest to their hearts. He then presents dozens of practical storytelling strategies that engage readers and move them-to tears and laughter, or to action. As in his much-praised Creative Nonfiction, Gerard's instruction is always accessible and a pleasure to read. Anyone who dreams of writing a book that makes a difference will come away with a clear understanding of what it takes to succeed. Philip Gerard is the author of three novels and Creative Nonfiction, and is the co-editor of Writing Creative Nonfiction. His work has appeared in numerous magazines, and his radio essays are heard regularly on National Public Radio's All Things Considered. He is the director of the creative writing program at the University of North Carolina at Wilmington.