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Chargement... Bacardi and the Long Fight for Cuba: The Biography of a Causepar Tom Gjelten
   Aucun Actuellement, il n'y a pas de discussions au sujet de ce livre.   ) NAgis | May 6, 2020 |  My favorite takeaway from Bacardi and the Long Fight for Cuba is how brilliant the Bacardi Moreau family has been at business marketing and self promotion. Early on they knew how to tap into supply and demand during Prohibition. They understood the importance of moral advertising in Puerto Rico, removing women from their posters, for example They knew when to exploit the World's Fairs happening around the world in places such as Charleston, St. Louis and as far away as Paris. They were involved in any major event that would draw attention. [As an aside, I just finished watching the Tim Burton movie, "Big Eyes" and I couldn't help but think of mastermind Walter Keane as he exploited his wife's artwork anyway that he could.] Bacardi treated their employees well with profit sharing as early as 1916. When they couldn't go to the marketing, the marketing came to them in the form of public figures, such as Ernest Hemingway who put the name Bacardi in his book, Islands in the Stream. Deeply tied to the Cuban cause, as patriots the Bacardi struggled to make a real difference, but as producers of high quality libations, they flourished. Their drink, the daiquiri was a nod to Cuba Libre. But Cuba was not its own. In 1898 it was either Spain or U.S. flags that were flown. When Spain was no longer in control it was like making deals with devil. The U.S. swoops in and changes everything. Infrastructure is improved but the locals are confused. Then along comes Castro...even he cannot ignore the Bacardi name which causes major trouble for the Bacardi name. Let me stop there. Read the rest. ( ) SeriousGrace | Jan 20, 2020 | From the beginning, Bacardi was embroiled in one fight or another, starting with the wars for Cuban Independence from the 1870s to the 1890s, to the U.S. occupation in the early 1900s, to the republic era, and finally the Cuban Revolution in 1959. Each new political struggle brought new challenges for the extensive family and the ever-expanding global business. And early on, the Bacardi did not shy away from entangling themselves into the fights. Facundo’s son Emilio helped to finance and communicate with Cuban independence fighters. http://lifelongdewey.wordpress.com/2012/03/31/338-bacardi-and-the-long-fight-for... (  ) NielsenGW | Mar 31, 2012 |
 For a story about liquor and a liquor-loving country as lively as Cuba, Gjelten can come off a bit too sober at times, with stretches of Bacardi organizational minutiae that only a chief financial officer could love. And the portrayal of the men who have led Bacardi (its current board chairman, almost poetically, is Facundo L. Bacardi, the founder’s great-great-grandson) often reads like something the company might have commissioned itself — every executive and family member endowed with wisdom, fairness and unwavering zeal to see an independent Cuba. But the book, which is exhaustively researched, succeeds in painting a vivid portrait of the company’s early, scrappy years and its prominent role in the fight against Spanish rule. Emilio Bacardi, especially, comes to life as the book’s most powerful character, though one so strange that Gabriel García Márquez might have invented him.
The Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought. The Bacardi clan--patriots and bon vivants, entrepreneurs and intellectuals--provided an example of business and civic leadership in its homeland for nearly a century. From the fight for Cuban independence from Spain in the 1860s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role. Here journalist Tom Gjelten tells the 150-year epic tale of this family, its business, and its nation, describing the intersection of business and power, family and politics, community and exile.--From publisher description. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
 Google Books — Chargement...GenresClassification décimale de Melvil (CDD)338.7Social sciences Economics Production Business EnterprisesClassification de la Bibliothèque du CongrèsÉvaluationMoyenne: (3.94)
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