Dull, boring, and not worth reading. ( )

http://pro-libertate.net/20100507/125-read-sway-irresistible-pull-irrational-beh... ( )

In my working life, I have observed first-hand smart, capable executives making poor business decisions. Although the common thinking is that business decisions are based on logic, such as cost-benefit analysis and business cases, in my experience, the optimal solution is not always selected. This cogent, enlightening book provides explanations of the variety of influences that may have contributed to these questionable decisions. At the beginning of each chapter, the author provides an example of an irrational decision, such as a pilot taking off in fog without clearance, and proceeds to explore the factors that may have contributed to the resulting catastrophe. The author “peels the onion,” delving into the complexities, citing numerous studies and examples in an easily understood manner. This method spurred my curiosity, and resulted in devouring the book in one sitting. I found it both entertaining and educational. Recommended to those who enjoy learning about human behavior and psychology, and highly recommended to management consultants to help their clients avoid biases in decision-making. ( )

An engaging read that will enlighten you about why people make irrational decisions.

The authors use real life stories to illustrate the scientific theories presented in pithy chapters with intriguing titles.

A must read for anyone wanting to understand human nature. ( )

A fun review of some of the factors that go into our decision making especially those irrational decisions we may be prone to making. I assume if we are more aware of the psychological factors that play a role in our decision making, we'll be able to make better decisions, but it's unlikely a quick read like this will make lasting differences in our decision making. Nonetheless, it's was an interesting read, and Brafman makes a number of good points.
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