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The Citizen Audience: Crowds, Publics, and…
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The Citizen Audience: Crowds, Publics, and Individuals (édition 2007)

par Richard Butsch

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In The Citizen Audience, Richard Butsch explores the cultural and political history of audiences in the United States from the nineteenth century to the present. He demonstrates that, while attitudes toward audiences have shifted over time, Americans have always judged audiences against standards of good citizenship. From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations. A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination.  … (plus d'informations)
Membre:erickaakcire
Titre:The Citizen Audience: Crowds, Publics, and Individuals
Auteurs:Richard Butsch
Info:Routledge (2007), Edition: 1, Paperback, 186 pages
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Mots-clés:history, audience, communication

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The Citizen Audience: Crowds, Publics, and Individuals par Richard Butsch

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In The Citizen Audience demonstrates that, while attitudes toward audiences have shifted over time, Americans have always judged audiences against standards of good citizenship.

From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations.

A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination.
  butsch | Jul 25, 2020 |
This very readable short book examines the intersection of the idea of audience with those of citizenship and class. When media become popular, they are then seen as mass media that brainwash an unwitting and clueless public. Broadcast is also seen as a passive-fying mode of communication, but at the same time lower-class cultural practices that are active and social are ignored in order to re-interpret a medium as a passive broadcast medium. These notions have also informed psychological and sociological theory about communications, class, and influence, as well as attempts at reform and progressive programming.

Great care must be taken as to what assumptions are being made when we talk about media. We can see current examples of this today in the great confusion of assertions about computers, video games, etc. Are these technologies isolating? Perhaps, but we cannot forget that the practices surrounding them, such as kibitzing, playing together, and making contact with distant family and friends, are also an important part of the human-computer system.

Recommended. ( )
  chellerystick | Jan 16, 2009 |
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In The Citizen Audience, Richard Butsch explores the cultural and political history of audiences in the United States from the nineteenth century to the present. He demonstrates that, while attitudes toward audiences have shifted over time, Americans have always judged audiences against standards of good citizenship. From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations. A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination.  

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