Este livro ****

Fundamental "new-economy" concepts like multisided markets, syndication and network effects are introduced in a way that makes them graspable even for an economic illiterate like myself. Well-known examples such as Flickr and Google form useful illustrations throughout the book. The weakest part is perhaps the discussion of social networks, which seems rather mechanistic. But all in all, a clear and useful introduction to an area that frames much of our interaction design work, whether we like it or not.

Like everyone competing in business today, I am buried in unhelpful technology trend books. But I had not made it out of Shuen's Preface before realizing this book will become the "bible" for doing business online. Her data, examples and analysis are unparalleled, outside of a classroom. Most books never go beyond discussing trends and services. No trends here. Using hard data, she outlines business models, revenue streams and network effects. It's not just definitions and case studies either. For every Flickr, Facebook and Google example, Shuen takes the space to explain how to leverage these same models, strategies and cash flows for yourself. It's fantastically useful! ( )