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Chargement... Refried Elvis: The Rise of the Mexican Counterculture (édition 1999)par Eric Zolov
Information sur l'oeuvreRefried Elvis: The Rise of the Mexican Counterculture par Eric Zolov
culture (163) Chargement...
Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. ¿Qué Onda? (What's UP?) I was shocked to see that Refried Elvis has no customer reviews on amazon.com, to date. Whenever I mention to a Mexican academic that I'm interested in music, or popular culture generally, this is the title they recommend -- partly, because it covers the generation in which they, and many of Mexico's most influential current thinkers, grew up. 'La Onda' was a multi-dimensional counterculture movement arising in the 1960's -- here, Zolov explores the (admittedly sometimes motley) history of Latin American rock music to provide a clear and far-ranging understanding of what the book jacket calls 'post- revolutionary' Mexico; more specifically the crucial, fascinating (though little-known to U.S. readers) era of the 1950s onward. Impeccable research, wonderfully readable, and the illustrations alone provide an entertaining mini-course in Mexican culture. aucune critique | ajouter une critique
This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950's to the emergence of a full-blown counterculture movement by the late 1960's, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970's. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). Refried Elvis accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950's and 1960's and to the limits of cultural nationalism as promoted by a one-party state. Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov's study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)972.08History and Geography North America Mexico, Central America, West Indies, Bermuda Mexico, Central America, West Indies, Bermuda Later history (1867-)Classification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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But as the sixties progressed, an increasingly radicalized youth—influenced in part by the ideals of the countercultural la onda—found expression in the student demonstrations of 1968; this direct threat to the ruling order was savagely suppressed at Tlatelolco. With the crushing of their political and social efforts, many students then turned off and tuned out by joining the hippie movement. Influenced by foreign psychedelia, Mexican jipis sought to escape the oppressions inherent in modern life. Influenced by this movement, a new kind of Mexican rock developed known as La Onda Chicana. These rock groups sought to "align themselves with a global rock movement [and] disassociate themselves from Mexico's earlier ''constrained' rock successes…these youths sought to invent a musical and stylistic expression they could call their own" (12). This movement gave new strength to the Mexican rock music scene; although these new bands sang in English, they came to represent the dreams and disillusionment of Mexican youth. The movement culminated in a massive rock festival in 1971 that generated massive backlash from society. Official and social pressure forced rock into the barrios.
Zolov sought to demonstrate "how global marketing strategies intersected with state apparatuses and audiences to shape and contest the terrain of mass popular culture…rock music becomes our window into viewing the crisis of the Revolutionary Family" of attempting to maintain social order during a period of change and modernization (15). He showed how rock was influenced at every step by considerations of capitalistic corporations and the government. This focus on marketing reminds us that like every other product, "rock was a cultural commodity subject to the logic of capitalism, even while that logic was also shaped by local restraints and demands" (15).
Zolov easily establishes the importance of rock in the transformation of Mexican society, both as a symbol of modernity and youth as well as a cultural product that challenged the established social order. Refried Elvis is a massive piece of researched, backed by extensive notes and an impressive bibliography that demonstrates deep research in archival, print, and secondary sources. Zolov combines both scholarly accomplishment and readability in a work whose subject matter entices the reader.
There are but few weaknesses in Refried Elvis. The book is chronologically organized; topics seem to flow clearly from section to section and from chapter to chapter. Most material seems to be pertinent to his argument; the last chapter, on the influence (or lack thereof) of the United States Information Agency, seems kind of tacked on. The addition or subtraction of this chapter, it seems, would make little or no difference to either the narrative of the book or its thesis. Refried Elvis is a meaningful contribution to the historiography of Mexico by expanding historical understanding of a crucial period in world history through analysis of an unlikely but immensely enjoyable topic…rock music. ( )