What is the problem with breastfeeding? Is it between mothers and babies, society and big business, or something else entirely? Who is winning the Formula War and whose side are governments on anyway? What is the role of the media here? Join James Akre on his unconventional journey toward a fresh perspective on breast milk and breastfeeding. Find out why he has come to the following conclusions. Mothers don't breastfeed; babies do. The breast is best mantra is totally passe. The primary barrier to more and longer breastfeeding is society-wide ignorance. Health professionals have no excuse for not routinely backing breastfeeding. We need to return formula use to what it is at base: an emergency nutrition intervention. We can turn things around within a generation provided we make the right moves. Learn how by becoming a member of the International Breastfeeding Support Collective. See inside for details