Through 25 years of travel to over 100 countries Peter Burwash experienced first-hand the pervasive attitude of "who cares" that exists in the service industry. In this book he responds to that question--describing the service companies & leaders who truly do care. Through extensive research culled from interviews with management & employees of a multitude of companies around the world, he arrived at the common denominators of the most successful service companies & the most successful leaders. In this book, through anecdote, practical advice & humor, Burwash issues a "wake-up call" to put into action these qualities that will enhance both your business & personal life. "Peter's presentation is right on target & is an extremely positive approach to service & leadership." Roger Gelder, President, Budget Rent A Car of Atlanta. "(This book) is so much on target on the keys to service. In fact, we've developed a list of the 25 keys to service success that we're circulating amongst our people here at Wilson. We'll use it as a constant reminder of how to upgrade our service, & more importantly, improve on our chances of success." Jim Baugh, Vice President/General Manager, Racquet Sports, Wilson Sporting Goods. About the Author: Peter Burwash first established his reputation as an international tennis player & one of the world's best tennis coaches. Founder of Peter Burwash International, a successful tennis management firm, he has become a sought-after speaker on the topics of service & leadership, giving presentations to businesses around the world. He is the author of four books on tennis, fitness & nutrition.