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Chargement... The Selling of the President 1968 (1969)par Joe McGinniss
Chargement...
Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. It is amazing to read this book now and realize how much it is still "true." Remember this is about the 1968 Presidential election which was over 45 years ago. McGinniss' writing is clear and precise as always and he has unreal access to view the birth of our modern elections, for better and for worse. Mostly for worse of course. ( ) Another Look at the Nixon Humphrey struggle in presidential politics. This has a great deal to say about the depth to which Richard Nixon was in the pockets of the American commercial interests, and how to present such a flawed man as a saviour of the american way of life. It is a profoundly discouraging book for a progressive. Rarely does a book of journalism (covering the 1968 Nixon campaign) become more relevant over time. The Selling of the President covers the dawn of modern marketing in Presidential campaigns; the techniques, the subterfuges, the bypassing of reporters via carefully scripted commericals and staged events. Well worth reading for anyone interested in American politics. I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I suspect it would be equally valid today. aucune critique | ajouter une critique
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As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)329.023Social sciences Political Science [Previously "Political Parties; Party Conventions"; No longer used]Classification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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