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Chargement... Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995)par Geoffrey A. Moore
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Still the classic overview of what makes high tech marketing different . Read Chapter 2 for summary of Crossing the Chasm. A must read for all innovation-based entrepreneurs. The bestselling guide to the high-stakes world of high tech -- now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business. Excellent book. After you've "crossed the chasm" (another of Moore's books) and you're on the other side, you need to build the momentum. Get the bowling pins knocking down so fast they create a tornado. When you read the "Chasm" books by Moore, you'll understand! Top flight marketing book and well worth the read. aucune critique | ajouter une critique
Appartient à la série éditoriale
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)620.00688Technology Engineering and allied operations Engineering General Engineering Business ManagementClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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