Trust is what separates companies with exceptional planning processes from those that are regularly frustrated by their planning processes. Business leaders can't simply put their heads down and focus on only on their own departments, they must trust and work with cross-functional counterparts to synchronize plans. Weaving in an intricate case study throughout, Trust the Plan shows executives how to develop and lead Demand Management processes that are trustworthy and will enable business objectives to be achieved. Topics include the rationale for trustworthy planning; the difference between goals and plans; roles and responsibilities; and best practice characteristics of processes, performance measures, and individual capabilities. Key Features: --Shows why cross-functional planning is an executive responsibility and a critical enabler for achieving business objectives in today's post-pandemic supply and demand world --Thoroughly explains Demand Management and the commercial roles and responsibilities that are essential to its successful implementation --Shares approaches and best practices for making plans relevant and trustworthy for different business stakeholders --Addresses the necessary resource capabilities (people and tools) needed for building next-level Demand Management capabilities --WAV offers numerous whitepapers to enhance the adoption of world-class Demand Management best practices--available from the Web Added Value Download Resource Center at jrosspub.com/wav