Some changes are apparent from one year to the next, while others only become visible in the long term. This book deals with very long-term changes in values. The first part describes the transformation of European man's behaviour, feelings and personality structure since medieval times. The author finds that the methods of social control developed by a society during a period of history profoundly influence the personalities of the people living with that control. propagation of paid work, the changing character of family life, the drastic prolongation of education and the emergence of new patterns of consumption and the forms of social intercourse, a new individual enters the scene. social control which have emerged are shaping the human being of the future.