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Chargement... The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Rightpar Jack Trout
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Great use of real life challenges and how leaders made changes or adjustments to their strategy or business plan/model for the better of their companies. ( ) I like this book a lot, and would have given it another star, if it were not for another reviewer who pointed out some of the factual fallacies in the book. The concept of simplicity is great. Over the years I have become a great believer in this, as I find that many people tend to complicate things, just because they think it is more impressive to be complicated. This, as most people should know, is balderdash. Simplicity is critical and it is very difficult to be simple. This is one reason why I loved the Apple products. I found the user interface to be simple and uncluttered. So is the Google landing page. However, simplicity itself does not mean that there is no room for complex thinking. Anyone familiar with the products listed above, or any great piece of corporate strategy or, a a great speech ("I Have A Dream"), will know that there is often a lot of deep and complex thinking that goes on behind this. The trick is then to be able to cut through the complexity, and to produce a product,a piece of communication, that is simple. This is the part that the authors gloss over, and is one more reason why I did not give the book another star. aucune critique | ajouter une critique
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658Technology Management and auxiliary services ManagementClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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