Great use of real life challenges and how leaders made changes or adjustments to their strategy or business plan/model for the better of their companies. ( )

I like this book a lot, and would have given it another star, if it were not for another reviewer who pointed out some of the factual fallacies in the book.

The concept of simplicity is great. Over the years I have become a great believer in this, as I find that many people tend to complicate things, just because they think it is more impressive to be complicated. This, as most people should know, is balderdash. Simplicity is critical and it is very difficult to be simple. This is one reason why I loved the Apple products. I found the user interface to be simple and uncluttered. So is the Google landing page.

However, simplicity itself does not mean that there is no room for complex thinking. Anyone familiar with the products listed above, or any great piece of corporate strategy or, a a great speech ("I Have A Dream"), will know that there is often a lot of deep and complex thinking that goes on behind this. The trick is then to be able to cut through the complexity, and to produce a product,a piece of communication, that is simple. This is the part that the authors gloss over, and is one more reason why I did not give the book another star. ( )

Powerful... and simple. ( )