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Chargement... Retail Buying (édition 1988)par Jay Diamond
Information sur l'oeuvreRetail Buying (8th Edition) par Jay Diamond
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For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Known for its clear depiction of retail buying, this edition reflects what buyers face everyday in their pursuit of excellence. Focusing on the changes in today's market, the book includes two new chapters: one addressing diverse ethnicities and the other exploring the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet as a means of product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book continues its tradition of preparing readers for their role as professional retail buyers. Aucune description trouvée dans une bibliothèque |
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