When COVID-19 became a global pandemic, somebody hit a reset button on the economy. Literally. Economists have begun referring to the 2020 event as the Great Reset as lockdowns and health scares caused dramatic shifts in the business and economic landscape across the world. In Survive and Thrive, readers learn what this reset means for their world and their place in the economy as they build (or rebuild) a business in 2020 and beyond. Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy, including this one, with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.