Timed for the 50th anniversary of his legendary Super Bowl 'Guarantee,' the NFL icon who first brought show business to sports is finally ready to tell the story of his spectacular rise and reign as 'Broadway Joe,' to his struggles with alcoholism, to the redemption he found in god later in life. 'I guarantee it.' Three days before the now-legendary 1969 Super Bowl III, quarterback Joe Namath promised the nation that he could lead the New York Jets to a clear underdog victory against the seemingly invincible Baltimore Colts. In what has been remembered as perhaps the biggest upset in football history, that game catapulted the young superstar to not only football immortality but also into a stratosphere of celebrity the likes of which only a few athletes have ever achieved.