Does designing a book follow a logical and well-thought-out process? Swiss graphic designer and typographer Jost Hochuli studies the crucial role played by instinct throughout the various stages of planning a book, from selecting a character type and size to determining the layout of the block of texts.0'Systematic Book Design?' was written for a conference the author gave for the first time in Munich in 2007. Drawing on examples from five books he created, Jost Hochuli considers the questions which arose while they were being designed and the importance of intuition in rational thought. The text is illustrated by pictures of Jost Hochuli?s work, and was first published in issue #4 of Back Cover magazine. Graphic designer John Morgan wrote a foreword to the present edition.