California Fashion is a hip, fun book on the history of California's influence on international style and fashion from 1850 to the present. Fashion photographs, sketches, documentary pictures, and period advertisements are accompanied by anecdotes that depict the originality of California style. California's lifestyle has had a profound impact on American culture over the last 150 years. Jeans evolved from Levi Strauss's rugged wear for California miners into one of the most popular and influential pieces of clothing in the history of fashion. California's residents thrive under sunny skies, and designers of swimwear and sportwear have been especially influenced by the laid-back California lifestyle. From surf culture to hippie fashion to Hollywood glamour, this book will show readers why the world worships California girls.