This book proves that someone can make a book out of anything. Based on the famous milk mustache advertising campaign this book is filled with tons of celebrities from Hollywood, political and sports figures sporting the famous white stash. Trying to pull off some credability as book there is also some background material. I must say that the pictures are high quality and you will find many people that you never knew appering in these ads. I just find it hard to believe that someone would have actually paid $18 list for this book. ( )