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Chargement... Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Businesspar John Newhouse
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Great book on the history of these two companies. Balanced, in-depth and a good read. ( ) aucune critique | ajouter une critique
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)338.7Social sciences Economics Production Business EnterprisesClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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