STRONG TOURISM OUTLOOK: IN 2003 over 3.5 million people visited Asia. In the first two months of 2004, over 600,000 Americans arrived in Asia, a 6% increase form the previous year.TRAVEL TRENDS: According to Euro travel commission, China is expected to have very strong travel return to the country in 2004. The effective control of the SARS outbreak allowed tourism to rebound during the second half of 2003 and is expected to continue through 2004. As of June 18, China and the U.S. reached an air services agreement that is expected to dramatically increase flights between the two countries over the next six years. COMPETITION: Fodor's is the most current and affordable on the market, underpricing Insight by $3.