Great relationships are the difference between success and failure in business. That's the lesson that Robert Hanson, owner of a struggling insurance agency, is about to learn. By following the advice of two surprising mentors and the natural connectors he meets through them, Robert uncovers powerful relationship-building secrets that have long eluded him-even though they were always in plain sight. As you follow the transformative journey of Robert and his business, you'll discover simple ways to cultivate relationships in the real world and online. Whether you're looking to move ahead in your career or grow a company, this book will galvanize you into action and provide a clear path to success. The new business parable from Patrick Galvin, 'The Connector's Way, ' builds on the relationship-building themes of classics such as 'The Go-Giver' by Bob Burg, 'The Greatest Salesman in the World' by Og Mandino, and 'How to Win Friends and Influence People' by Dale Carnegie.