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Chargement... Permission Marketing: Turning Strangers into Friends and Friends into Customers (original 1999; édition 1999)par Seth Godin (Auteur)
Information sur l'oeuvrePermission marketing par Seth Godin (1999)
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. First, I love Seth's blog. However, ignoring the outdated examples, this book lacked the conciseness and poignancy of that give his blog such a strong character. The book was easy to read, the points were generally good, but, as a whole, it just wasn't very gripping. ( ) I cannot believe this book is over 15 years old, and I had not read it. It is a book I believe every small business owner and Extension educator should read. At its core, it is about developing and nurturing relationships so they are eager to buy into your product. This book has a lot of overlap with the ideas of Referral Engine*. Rather than spend (waste) a lot of money advertising to people who may or may not be interested in your product, grow your lists of people who are actually interested in what you offer. Get to learn about those people and target your programming or products accordingly. Read more The book is all the prophecy that became true. As I've listened to it in 2017 all that Seth Godin describes is taught now as a dogma. All the notions of direct marketing and beeing customer centric are taught now in the ivy league schools such as Wharton, by leading professors such as Peter Fader. In his book in 90th, he already describes how technology and the web are going to revolutionize the way advertising is done. Tendencies such as keeping databases of the prospect buyers are much more relevant now than ever before. I was glad to learn what the cookie does in my browser. Desde Leader Summaries recomendamos la lectura del libro El marketing del permiso, de Seth Godin. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, publicidad y relaciones públicas. En el siguiente enlace tienes el resumen del libro El marketing del permiso, Convertir a extraños en amigos y a amigos, en clientes: El marketing del permiso aucune critique | ajouter une critique
Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? * Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? * If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? * Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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