"The Cloud" is much more than just a technological concept; it is one of the most important mega trends of the 21st century. Thomas Koulopoulos explains what this paradigm means and the implications it has on our lives. Not only that, this book serves as a practical guide, based on real cases, that tells us how to best exploit this phenomenon. The author demonstrates how the Cloud can change our way of collaboration, how we are influenced, how we can influence others, and the way we experience the world. Koulopoulos helps us better understand how we can respond to this massive change and ultimately transform ourselves and the manner in which we do business.