AccueilGroupesDiscussionsPlusTendances
Site de recherche
Ce site utilise des cookies pour fournir nos services, optimiser les performances, pour les analyses, et (si vous n'êtes pas connecté) pour les publicités. En utilisant Librarything, vous reconnaissez avoir lu et compris nos conditions générales d'utilisation et de services. Votre utilisation du site et de ses services vaut acceptation de ces conditions et termes.

Résultats trouvés sur Google Books

Cliquer sur une vignette pour aller sur Google Books.

Chargement...

May We Suggest: Restaurant Menus and the Art of Persuasion

par Alison Pearlman

MembresCritiquesPopularitéÉvaluation moyenneDiscussions
14Aucun1,446,984AucunAucun
We've all ordered from a restaurant menu. But have you ever wondered to what extent themenu is orderingyou? In this fascinating new book, art historian and food lover Alison Pearlman takes an inquiring look at the design of physical restaurant menus--their content, size, scope, material, and more--to explore how they influence our dining experiences and choices (if they do at all). After years of collecting menus and studying their cultural significance through the lens of art history, Pearlman realized they were also profoundly important sales tools, affecting everything from a restaurant's operations and profits to a diner's expectations and behavior. There was just one problem: she wasn't exactly convinced that any menu had ever swayed her own choices. So she set off on a mission to understand if, how, and when menus work in appealing to us diners, visiting and meticulously documenting more than 60 restaurants of all stripes in the greater Los Angeles area. InMay We Suggest, Pearlman combines her own dining experiences with research from a broad range of disciplines, from experience design to behavioral economics. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around: the humble menu.… (plus d'informations)
Aucun
Chargement...

Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre

Actuellement, il n'y a pas de discussions au sujet de ce livre.

Aucune critique
aucune critique | ajouter une critique
Vous devez vous identifier pour modifier le Partage des connaissances.
Pour plus d'aide, voir la page Aide sur le Partage des connaissances [en anglais].
Titre canonique
Titre original
Titres alternatifs
Date de première publication
Personnes ou personnages
Lieux importants
Évènements importants
Films connexes
Épigraphe
Dédicace
Premiers mots
Citations
Derniers mots
Notice de désambigüisation
Directeur de publication
Courtes éloges de critiques
Langue d'origine
DDC/MDS canonique
LCC canonique

Références à cette œuvre sur des ressources externes.

Wikipédia en anglais

Aucun

We've all ordered from a restaurant menu. But have you ever wondered to what extent themenu is orderingyou? In this fascinating new book, art historian and food lover Alison Pearlman takes an inquiring look at the design of physical restaurant menus--their content, size, scope, material, and more--to explore how they influence our dining experiences and choices (if they do at all). After years of collecting menus and studying their cultural significance through the lens of art history, Pearlman realized they were also profoundly important sales tools, affecting everything from a restaurant's operations and profits to a diner's expectations and behavior. There was just one problem: she wasn't exactly convinced that any menu had ever swayed her own choices. So she set off on a mission to understand if, how, and when menus work in appealing to us diners, visiting and meticulously documenting more than 60 restaurants of all stripes in the greater Los Angeles area. InMay We Suggest, Pearlman combines her own dining experiences with research from a broad range of disciplines, from experience design to behavioral economics. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around: the humble menu.

Aucune description trouvée dans une bibliothèque

Description du livre
Résumé sous forme de haïku

Discussion en cours

Aucun

Couvertures populaires

Vos raccourcis

Évaluation

Moyenne: Pas d'évaluation.

Est-ce vous ?

Devenez un(e) auteur LibraryThing.

 

À propos | Contact | LibraryThing.com | Respect de la vie privée et règles d'utilisation | Aide/FAQ | Blog | Boutique | APIs | TinyCat | Bibliothèques historiques | Critiques en avant-première | Partage des connaissances | 205,619,412 livres! | Barre supérieure: Toujours visible