Originality is the soul of advertising. Based on such a fact, Big Idea is dedicated to showcasing the most creative and original advertising works of prestigious advertising agencies and outstanding practitioners across the globe. All featured works are divided into clear categories such as Cyber, Outdoor, Print, Film, Press, Poster and Design. With winning works from international advertising competitions, such as the Cannes Lions International Advertising Festival, Asia-Pacific Advertising Festival, London International Advertising Festival, D&AD Global Award, Epica and Mobius Awards. This book is an informative source for professionals and amateurs as well as all who take great interest in the top international advertising.