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Le point de bascule : Comment faire une grande différence avec de très… (2000)

par Malcolm Gladwell

Autres auteurs: Voir la section autres auteur(e)s.

MembresCritiquesPopularitéÉvaluation moyenneMentions
19,480308162 (3.84)223
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.… (plus d'informations)
Récemment ajouté parejmw, Nouf84, claytonhowl, gomek916, MMBlibrarian, arielglasman, bibliothèque privée, ellerose5961, nkonin
Bibliothèques historiquesJack Layton, David Foster Wallace, Tim Spalding
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» Voir aussi les 223 mentions

Anglais (301)  Suédois (1)  Allemand (1)  Catalan (1)  Danois (1)  Portugais (Brésil) (1)  Espagnol (1)  Néerlandais (1)  Toutes les langues (308)
Affichage de 1-5 de 308 (suivant | tout afficher)
shelved in HT Green Library - by Reception - Monograph Library (R)
  HT.LibraryBooks | Jul 21, 2021 |
This book caught my eye during a brief stay in a bed & breakfast; just the evening before a woman whose opinion I respect had recommended it. Such are the coincidences that lead us to pick up one book and not another. I didn’t finish it while we were there, but I think I get the point, and now know about connectors, mavens, and the stickiness factor.
I nearly gave up on it at the outset. We’ve all read books where the opening is better than the rest of the text, perhaps because the contract was awarded based on that sample and an outline. With this book, it’s the other way around. In the introduction, the author circles around his point repetitively and asserts as “fact” that terms such as contagion and epidemic can be applied to product marketing and social trends. I feel Gladwell’s editor should have returned it for another rewrite. But with the recommendation in mind, I checked GR and found that a reader whose taste I trust gave it five stars, so I persisted. The book is better than its introduction, although some of the same weaknesses remain evident.
All in all, this book seems like a solid magazine article stretched to fill the covers of a book. ( )
  HenrySt123 | Jul 19, 2021 |
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2002) ( )
  arosoff | Jul 10, 2021 |
how small changes can become epidemic
  ritaer | Jun 24, 2021 |
"Um livro fascinante que vai fazer você ver o mundo de forma diferente." – Fortune

"Uma análise refinada das epidemias sociais, quer se trate de tendências da mo da, de doenças ou de padrões de comportamento, como a prática de crimes." – USA Today

Você já ficou intrigado pensando no que faz com que um produto, um serviço ou mesmo atitudes virem moda da noite para o dia? Já imaginou que tipo de mudança faz, por exemplo, com que livros desconhecidos se transformem em best-sellers? Ou o que explica o aumento do consumo de cigarros entre os adolescentes, apesar da campanha antitabagista?

Nesse livro − que já vendeu mais de 5 milhões de exemplares em todo o mundo e está há mais de 200 semanas a lista de best-sellers do New York Times − Malcolm Gladwell apresenta uma maneira instigante e original de entender fenômenos sociais desse tipo: vê-los como epidemias.

"Idéias, produtos, mensagens e comportamentos se espalham como vírus", diz o autor. E o momento decisivo em que essas novidades se alastram − ou se acabam − é o que ele chama de o Ponto da Virada. Esse instante crítico surge com mudanças que, embora pequenas, surtem um efeito extraordinário.

Mas nem sempre as novidades contagiantes são benéficas. Basta pensar na epidemia de suicídios que arrebatou adolescentes da Micronésia por uma década depois que um jovem rico e carismático tirou a própria vida.

Partindo dessa tremenda influência que sofremos do meio, Gladwell pergunta: por que então algumas epidemias que poderiam ser "boas" não emplacam, como é o caso da campanha antitabagista entre os jovens?

Sua reposta é que as pessoas podem transformar radicalmente seus comportamentos ou suas crenças desde que estejam diante do estímulo certo. E aqui ele nos mostra como identificar e até construir esses estímulos.
  JefersonMello | Jun 1, 2021 |
Affichage de 1-5 de 308 (suivant | tout afficher)
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
 
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
 
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.
 
But still: $1 million ... Here's a tip: Don't believe the hype.
 
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
 

» Ajouter d'autres auteur(e)s (4 possibles)

Nom de l'auteur(e)RôleType d'auteurŒuvre ?Statut
Gladwell, MalcolmAuteurauteur(e) principal(e)toutes les éditionsconfirmé
Gladwell, MalcolmNarrateurauteur secondairequelques éditionsconfirmé
Sandin, GunnarTraducteurauteur secondairequelques éditionsconfirmé
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For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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Hachette Book Group

5 éditions de ce livre ont été publiées par Hachette Book Group.

Éditions: 0316346624, 0316316962, 1586217453, 1570427933, 1600240054

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