Cliquer sur une vignette pour aller sur Google Books.
Chargement... Co-Opetition (1996)par Adam M. Brandenburger
Aucun Chargement...
Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. A fantastic book on Game Theory as a foundation for strategy in business.This book is very concise and refreshing. Helped me evaluate how I could change my game, so to speak. Absolutely love the explanation of the "Value Net" and "Win Win Theory". Very well written and the case studies make the book flow very well. I highly recommend. aucune critique | ajouter une critique
The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit. Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset. Co-opetition will revolutionize the way you play the game of business. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.4Technology Management and auxiliary services Management ExecutiveClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
Est-ce vous ?Devenez un(e) auteur LibraryThing. |
this book, if used in practice by a novice, would either damage your business relationships (in many cases), or smack of a promotion not of co-opetition, but outright collusive practices
as the authors admit, quite a few of their suggestions would run afoul of anti-trust laws in any country that has a watchdog taking care of that...
not what you would expect from a book on the practical side of applied game theory (I have his previous book following the suggestion from a course on Game Theory from Yale, available online for free: http://oyc.yale.edu/economics/econ-159)
but it is still entertaining and worth reading, as a set of additional readings if you are coaching somebody on business ethics, as it obviously raises more questions than it answers (also if the authors give a try at Kotler-esque or McCormack-style advice): its title could be changed into "game theory for evil geniuses or wannabe godfathers"... ( )