The best of the "product" and "process" approaches to writing.   The Longman Writer with MyWritingLab draws on decades of teaching experience to integrate the best of the "product" and "process" approaches to writing. Emphasis on the reading-writing connection, focus on invention and revision, and attention to the fact that patterns blend in actual writing are delivered with clear, step-by-step writing instruction and extensive practice activities and assignments--more than 500 in all.     Teaching and Learning Experience This program will provide a better teaching and learning experience for you and your students.   ·        Robust resources improve students' writing and allow instructors to track results. WithinMyWritingLab, students can measure how well they understand key concepts while faculty can incorporate rubrics into meaningful assignments, grade based on desired criteria, and analyze class performance through advanced reporting.   ·        Emphasis on Process. Each project chapter in Part III instructs students how to write using a specific rhetorical strategy by working through each stage of the writing process. Each of these stages is also covered in its own standalone chapter in Part II for additional information and reinforcement.   ·        Emphasis on Practice. Each project chapter in Part III contains reading comprehension questions; rhetorical analysis questions; prewriting activities; revision activities; general assignments; assignments with a specific purpose, audience, and point of view--and more.   ·        Emphasis on Combining Rhetorical Patterns. Each project chapter in Part III contains not only writing assignments using one rhetorical strategy in a paper but also writing assignments that encourage students to combine several patterns in their paper.