Cliquer sur une vignette pour aller sur Google Books.
Chargement... Strategic Management: Formulation, Implementation, And Controlpar John A. Pearce
Aucun Chargement...
Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. This was the textbook in my final (10th) course in my Master of ?Science in Management program, "Strategic Planning and Management" at Emmanuel. An outstanding textbook, but IMHO it require 2-3 readings because there's so much there - unless the reading is very slow, deliberate, and unhurried. Good for students without a lot of business experience. The authors do not go into long cases, do not thoroughly include or go into depth regarding competition or responsive competitive behavior. It does provide an executive level model for the strategic planning process. For "cohesion", the book applies each chapter to a multi-industry firm, Holiday Inns, Inc. Emphasis is not only on the company-level development of a Mission, but on institutional implementation. Seven "common objectives" [235]: Profitability, Productivity, Competitive positioning, Employee Development, Worker Relations, Technological Leadership, and Public Responsibility. Criteria for Goals: Acceptable, Flexible, Measurable in Time, Motivating, Suitable, Understandable, Achievable. 12 Grand Strategies (options): Concentration, Market Development, Innovation, Horizontal and Vertical Integration, Joint Ventures, Concentric and Conglomerative Diversification, Retrenchment (Turnaround), Divestiture, Liquidation. aucune critique | ajouter une critique
Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 11th edition will once again include numerous BusinessWeek short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucunCouvertures populaires
Google Books — Chargement... GenresClassification décimale de Melvil (CDD)658.4012Technology Management and auxiliary services Management Executive Planning, control, strategy StrategyClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
Est-ce vous ?Devenez un(e) auteur LibraryThing. |