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Chargement... Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback DVD edition) (original 2004; édition 2005)par George Lakoff, Haydn Reiss
Information sur l'oeuvreDon't Think of an Elephant! Know Your Values and Frame the Debate par George Lakoff (2004)
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Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. This book explains how the conservative movement has manipulated the political debate on various issues by changing the language used in the discussion. For example, "capital gains tax" becomes "death tax" and "tax cuts" become "tax relief", playing on people's emotional reaction to the changed verbiage. ( ) The gist of this book is that you should not use the language of those you are debating because it reinforces their frame/world view/idea. You want to tie your own ideas to your frame/world view/idea and use only that language. For instance for progressive ideas you would say taxes = investments, regulations = protections, protest is patriotic, etc. He notes that gay rights was successful in this with the messaging "Freedom to Marry" and "Love is Love". He also lays out how the Republican party has been training their members, and implementing this idea very consistently for decades. He also explains how the right has a father figure world view, while progressives have a nurturant parent world view. The father figure/authoritarian male world view description helped me understand how people can rationalize their hypocritical positions on various issues more than any other explanation I have encountered thus far. Of the three books I've recently read on political messaging and tactics, this is by far the best. It doesn't have the snarky cynicism of Frank Luntz's book, and avoids the "Ends Justify the Means" attitude of Saul Alinsky. Instead, Lakoff recommends that progressives focus on values they truly believe in, and stop responding to the debates in ways that conservatives have framed. He believes that progressives have "lost" the culture wars because of their inability to properly frame their arguments, and instead have only responded with truth and facts. "It is a common folk theory of progressives that 'the facts will set you free.' If only you get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope." Instead, progressives should do four things to win the culture wars: "Show respect. Respond by reframing. Think and talk at the level of values. Say what you believe." It is interesting in that it mirrors much of what Jonathan Haidt argues in "The Righteous Mind." But where he loses me is in defining which moral models of the family progressives and conservatives adhere to. Progressives use the nurturant family model, where they believe "the world can be made a better place, and our job is to work on that. The parents' job is to nurture their children and to raise their children to be nurturers of others." But conservatives use the strict father model, where "what is required of the child is obedience, because the strict father is a moral authority who knows right from wrong." He does an effective job at explaining how these models define adult world views, but a less than adequate job of proving these moral models to be true. His idea that "preserving and extending the strict father model is the highest moral value for conservatives" is a bit of a straw man. Overall worth a read, though, as it does give a different perspective of why people cannot seem to agree about important issues. aucune critique | ajouter une critique
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Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game. Aucune description trouvée dans une bibliothèque |
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Google Books — Chargement... GenresClassification décimale de Melvil (CDD)320.5130973Social sciences Political Science Political Science Political ideologies Liberalism Modern Biography And History North America United StatesClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
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