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Throwing Rocks at the Google Bus (2017)

par Douglas Rushkoff

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"Why doesn't the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn't between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole--the protesters and the Google employees as well as the shareholders and the executives--are all trapped by the consequences. It's time to optimize our economy for the human beings it's supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads--big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the Eurozone--Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads."--… (plus d'informations)
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sustainability and reasonable profit over unrealistic growth objectives that largely benefit the 1% ( )
  pollycallahan | Jul 1, 2023 |
This is a tough book to rate and I ended up giving it 4 stars but it is probably a 3.5. I liked a lot of it and felt very challenged by the ideas, but I do not totally buy into his ideas and in the end I felt like it was more of a lecture than instruction. I do not respond well to lecturing. I definitely like the idea of getting away from the "extraction economy" we currently live in and hope that we can get to a place where instead of horrible companies like Uber (with no employees but lots of "free lancers") we can get to where the drivers can directly sell their services and thus take all of the money they have actually EARNED. I doubt we will ever get there though, people value convenience way more than doing the right thing. Myself often included I must say. ( )
  MarkMad | Jul 14, 2021 |
Interesting ideas, somewhat overoptimistic and gets a bit repetitive driving home the same point over and over. Like many idealists whilst imagining the future world of plenty he assumes that everyone on the planet is as nice a person as he is. It's like those people have never seen a bell curve or experienced a prisoner's dilemma situation in real life.

This is a nitpick but it sometimes gets a bit new-agey with all those homely, artisan, hand-made, heirloom, tactile things and at the end goes off the rails pointing at the pope, the Amish and aboriginal farmers as sources of knowledge. I assume we should learn how to treat women from the Amish and how to profit from money laundering from the pope. The author's rose tinted glasses just don't do it for me. ( )
  Paul_S | Dec 23, 2020 |
This has some interesting points but is very hard to read. The author comes across as paranoid and smug and a conspiracy theorist. Do not recommend. ( )
  rickycatto | Sep 9, 2020 |
Dan Dreiberg: What happened to us? What happened to the American Dream?
Edward Blake: "What happened to the American Dream?" It came true! You're lookin' at it...
- Watchmen (Allan Moore) - 1999 directed Zack Snyder.

Doug Rushkoff's premise cannot be more pertinent than now - very thought provoking , warning us of the pitfalls of technological advances which can end up becoming an existential threat to humanity itself . However the problem does not lie with technology i.e robotics , machine learning etc which is tipped at eliminating 40-50% of all jobs by 2040 affecting blue collar to executives ; but rather in the way current financial systems operate where near term profits trumps longterm sustenance .

Behemoths like amazon,facebook etc which started or at least claim to be forebear's of egalitarian , altruistic views of "bringing people together" eventually end up eliminating people all together and reducing them to data which can be mined by algorithms only to be sold to the highest bidder and creating a alternative economy of "likes","tweets" which do not create any value to human-life but rather perpetuate a quasi realistic realm of equality and connecting people .

I knew certain aspects like the concept of the modern day worker's alienation from production was something Marx had theorized centuries ago and eventual pathological neurosis with symptoms from apathy and lack of accountability , since the current "worker" has no real stake other than paying mortgage debts and keeping his head above water .
However Rushkoff's sites some important differences eg. how the operational model of Uber and SideCar differs and how to keep investors and general populous engaged meaningfully in the future , since we are no longer battling scarcity anymore - we have an abundance and but cannot profit from it .

( )
  Vik.Ram | May 5, 2019 |
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"Why doesn't the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn't between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole--the protesters and the Google employees as well as the shareholders and the executives--are all trapped by the consequences. It's time to optimize our economy for the human beings it's supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads--big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the Eurozone--Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads."--

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