Cliquer sur une vignette pour aller sur Google Books.
Chargement... Intelligent Content: A Primerpar Ann Rockley
Aucun Chargement...
Inscrivez-vous à LibraryThing pour découvrir si vous aimerez ce livre Actuellement, il n'y a pas de discussions au sujet de ce livre. Aucune critique aucune critique | ajouter une critique
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content. Aucune description trouvée dans une bibliothèque |
Discussion en coursAucun
Google Books — Chargement... GenresClassification décimale de Melvil (CDD)640.73Technology Home and family management Home management ConsumerismClassification de la Bibliothèque du CongrèsÉvaluationMoyenne:
Est-ce vous ?Devenez un(e) auteur LibraryThing. |